Various companies/corporations contract with Zippo for these lighters customized to their specifications. Just like name-cards or necessity items(cups, shirts, pens etc) bearing their names/ trademark symbols, Zippo lighters are another commodity selected for promoting themselves with.
Zippo stepped-up sales by selling advertisers to the general consumers, with legal rights/authorization from respective places. Some advertisers are found within Zippo international/regional sales Catalog & their websites among many assortment of design choices.
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This piece of advertisement is a sales sample/specimen for Zippo's marketing. Zippo sales representatives would carry some of these lighters while making their products known around places such as retail, tobacco shops, convenient store etc. Similarly during Zippo's introduction into any country/territory.
Brushed brass casing's facade. Note the bottom stamp distinctive from most regular coding. Complete digits numbering the year of Zippo founding (left), and the making of this item (right).
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